The cultural phenomenon known as hip hop has presented itself in its own unique way since its inception. From its original pounding beat sound to an entire way of dress, with clothing lines springing out of the urban/skater generation, hip hop has helped to bridge the interests of all of these cultures.
Designers have made their entire lines based off the hip hop culture. Lines such as LRG Clothing have been defining the hip hop look while blending it with the urban and skater looks for a blend that appeals to all. The creators of the LRG line, Jonas Bevacqua, and MC Robert Wright, have created a line that is suitable for skaters as well as the urban and hip hop generation, softening the dividing lines of the groups. They wanted to do just that — not define someone as a “skater,” or into hip hop music, but to allow everyone to have varied interests and to have their clothing make that statement. The LRG Dead Serious hoody has sold out at prices upwards of $200, becoming one of their most-popular signature pieces.
While the hoody has become part of the entire generation of tweens, teens, and young adults, LRG has become a staple of the hip hop fashion world with their jeans, t-shirts, polo shirts, hats, and sweaters. LRG is dressing young men everywhere. The variety and design have made the clothing appealing to all genres, yet comfortable and wearable. The colors and patterns are unique to LRG, and the hip hop world cannot get enough. Hip hop is here to stay, and with LRG, hip hop fans can be dressed great too.